The Edge LED backlit BRAVIA EX710 Series HDTV.

Featuring an Edge LED backlight, the slim BRAVIA EX710 is engineered to deliver unbelievable blacks and brilliant whites. Edge LED-backlit HDTVs are also more as they consume less power than conventional LCD televisions and contain no mercury. You'll enjoy Full HD 1080p picture quality as well as smooth motion detail in fast-paced scenes thanks to the Motionflow 120Hz refresh rate technology. Additionally, the BRAVIA Engine 3 video processor produces superior, life-like image with amazing contrast and color.

Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, an Ethernet port (for wired networking), and VESA compliant wall mounts.

See a comparison of all Sony HDTV models below.

Key Features

Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).

Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.

Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.

Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online entertainment--including movies, photos, music, videos and more--even easier (Wi-Fi dongle required; sold separately).

BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker, and more. (Learn More)

BRAVIA Engine 3: Enjoy Sony's most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital processor.

Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting.

Motionflow 120Hz technology enhances sharpness and delivers smooth motion for fast-action pictures.

 

Stream premium entertainment including movies, TV shows, videos and music from providers such as Netflix, YouTube, Pandora, and many more.

24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.

USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.

Presence Sensor: Save energy with an HDTV that turns the picture off when you're not in the room, leaving only the audio on. After 30 minutes of no motion the audio is turned off and the TV automatically goes into stand-by mode.

Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.

Key Specifications

• Screen size: 40 inches
• CineMotion Reverse 3:2 Pulldown Technology: Yes
• 24p True Cinema Technology: Yes
• 3D Comb Filter: Yes
• TV Guide On-Screen: Yes
• Deep Color: Yes
• Live Color Technology: Yes
• Auto Picture Setting w/ HDMI: a, Sport, Music, Photo, Graphics, Game
• Speakers: 2x 10W (20 watts of total power)
• 5.1 Channel Audio Out: Yes
• Dolby: Dolby Digital
• USB Application(s) : Photo Viewer (jpeg), Photo Viewer (RAW), Music Player (mp3), Video Player (AVCHD), Video Player (AVC), Video Player (MPEG4)
• Wireless LAN: Ready (requires dongle)
• Tuners: ATSC, NTSC, Clear QAM
• VESA wall mounting pattern: 300 x 300
• Warranty: 1 year labor and parts
• Energy Star compliant: Exceeds Energy Star version 4.0

• TV with stand: 37.5 x 24.25 x 9.8 inches (WxHxD); 34 pounds
• TV without stand: 37.5 x 22.8 x 3 inches (WxHxD); 29.1 pounds
• What size TV should you get?

• HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
• Component: 2 (1 side, 1 rear)
• Composite A/V: 2 (1 side, 1 rear shared with component)
• Ethernet: 1
• RF: 1 (rear)
• USB 2.0: 1 (side)
• PC input (15-pin, D-Sub): 1 (side)
• Analog audio inputs: 4 (1 side, 3 rear)
• Digital audio output: 1 optical

What's in the Box

BRAVIA EX710 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions

Learn More

Bravia Internet Video

Have your favorite internet content delivered to your TV screen with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA Internet Video from a wide variety of sources and services, including:

	Amazon Video on Demand provides instant access to over 50,000 hit movies and TV shows directly on your Sony BRAVIA HDTV. Watch new release movies as soon as they're on DVD and TV shows the day after they air, with thousands of titles available in HD--all commercial free.
	Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA HDTV--watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature functionality.)
	Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series from the vast Sony Pictures library.
	Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the spot.

Which Size HDTV is Right for My Room?

With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get. Minimum size = Viewing distance/3 Maximum size=Viewing distance/1.5

Sony HDTV Comparison

Series:	BX300	EX308	EX400	EX40B	EX500	EX600	EX710	HX800	NX700	NX810
Models:	32"	22"	32", 40"	32", 40"	32", 40", 46", 55", 60"	32", 40", 46"	32", 40", 46", 55"	40", 46", 55"	40", 46"	46", 55", 60"
Panel type	LCD (CCFL)	LCD (CCFL)	LCD (CCFL)	LCD (CCFL)	LCD (CCFL)	Edge LED	Edge LED	Dynamic Edge LED	Edge LED	Dynamic Edge LED
HD 720p			--	--	--	--	--	--	--	--
Full HD 1080p	--	--
3D ready	--	--	--	--	--	--	--	Yes	--	Yes
Video processing	Engine 2	Engine 3	Engine 2	Engine 3	Engine 2	Engine 2	Engine 3	Engine 3	Engine 3	Engine 3
Motionflow	--	--	--	--	120Hz	--	120Hz	240Hz	120Hz	240Hz
Ambient Sensor	--								--	--
Lightsensor	--	--	--	--	--	--	--	--
Internet Video	--	Ready	--	Ready	--	--			Ready
Internet Widgets	--	--	--	--	--	--	--	--
DLNA	--		--		--	--
Wireless LAN	--	Ready (w/ dongle)	--	Ready	--	--	Ready	Ready	Integrated	Integrated
Ethernet	--		--		--	--
Blu-ray Disc Player	--	--	--		--	--	--	--	--	--
HDMI	2	4	4	3	4	4	4	4	4	4
Component (Y/Pb/Pr)	2	2	2	2	2	2	2	2	1	1
Composite A/V	1	2	2	2	2	2	2	2	2	2
Digital audio output	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical
PC (DSub)	1	1	1	1	1	1	1	1	1	1
HDMI PC input
USB 2.0 port	1 (svc only)	1	1	1	1	1	1	1	1	1
MP3 playback	--
JPEG playback	--
MPEG 1/2 video playback	--	--		--			--	--	--	--
MPEG 4/AVCHD video playback	--		--		--	--
TV Guide onscreen	--		--		--	--